In this session, we’ll explore advanced techniques for creating content that not only ranks well but also genuinely engages users within complex industries and topics. We’ll delve into the emotional impact of unhelpful content and how it can damage user trust. Through practical examples and a unique, industry-first Helpful Content Checklist, attendees will learn the following key takeaways:

• Trust and authenticity: Understand the critical role of trust in content creation and how to avoid common pitfalls that lead to user disappointment and disengagement
• Advanced content creation beyond keywords: Learn actionable strategies for targeting specific audiences within complex niches, improving content structure, and ensuring your content meets user needs comprehensively
• Sustainable SEO practices: Gain insights into creating content that remains effective and resilient against algorithm updates, ensuring long-term success in search rankings

Annika is the SEO Director at Seeker Digital, a bespoke organic marketing agency based in Bristol, UK. With over 10 years of experience in marketing, including 7 years dedicated exclusively to SEO, Annika has developed a deep expertise in technical SEO and broader organic content marketing.

Throughout her career, Annika has worked in various capacities, including agency roles, in-house SEO management, and freelancing. She has spoken at prominent industry events such as BrightonSEO, regularly appears as a guest on industry podcasts, and serves as a mentor at Women in Tech SEO.

At Seeker Digital, Annika leads client delivery, strategies, contracts, commercials, and day-to-day operations. The agency specialises in driving organic visibility, lead generation, and sales for international and UK-based eCommerce, SaaS, and B2B brands. Seeker Digital offers premium and specialist services in technical SEO, content marketing, digital PR, and link building.

Annika holds a master’s degree in digital marketing and collaborates with universities on AI and digital implementation/adoption. She is passionate about analysing use cases for content consumption, integrating behavioral and UX principles into SEO projects. Annika believes that businesses can save money by investing in high-impact, low-resource-focused SEO strategies.

Annika’s approach to SEO is characterised by dynamic and purposeful processes, a commitment to excellence, and a passion for helping clients achieve their business goals. She aims to demystify SEO and make the industry more ethical and accessible, especially for small entrepreneurs and female SEOs & marketers.