Agenda

Start your day relaxed with our check-in and a delicious breakfast, where you can make initial connections.

Short welcome speech and overview of the day's schedule + musical show act (surprise)

𝐛𝐲 𝐁𝐚𝐬𝐭𝐢𝐚𝐧 𝐆𝐫𝐢𝐦𝐦 (𝐂𝐄𝐎 & 𝐂𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐏𝐞𝐚𝐤 𝐀𝐜𝐞 𝐀𝐆)

The content of the Nordic SEO Summit keynote is still top secret. But one thing is certain: In May, Bastian will surprise us once again with exciting news and deep insights to kick off the Nordic SEO Summit.

𝐛𝐲 𝐒𝐭𝐞𝐩𝐡𝐚𝐧 𝐂𝐳𝐲𝐬𝐜𝐡 (𝐞𝐱-𝐑𝐨𝐜𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐫𝐧𝐞𝐭 / 𝐙𝐚𝐥𝐚𝐧𝐝𝐨)

For years, Google Webmaster Tools (now Google Search Console) was often seen as the underdog, overshadowed by paid SEO tools. But as Stephan will reveal, Google Search Console offers critical insights that no SEO professional can afford to overlook. From highlighting overlooked features to rethinking the role of paid tools, Stephan shares his hands-on experiences and makes a case for why Google Search Console may be more powerful than we often give it credit for. What you’ll learn:

✔ 𝐇𝐨𝐰 𝐭𝐨 𝐮𝐧𝐜𝐨𝐯𝐞𝐫 𝐡𝐢𝐝𝐝𝐞𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐂𝐨𝐧𝐬𝐨𝐥𝐞 𝐭𝐡𝐚𝐭 𝐦𝐨𝐬𝐭 𝐒𝐄𝐎 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤

✔ 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐭𝐢𝐩𝐬 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐬𝐞 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐂𝐨𝐧𝐬𝐨𝐥𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎 𝐞𝐟𝐟𝐨𝐫𝐭𝐬

✔ 𝐖𝐡𝐲 𝐬𝐨𝐥𝐞𝐥𝐲 𝐫𝐞𝐥𝐲𝐢𝐧𝐠 𝐨𝐧 𝐩𝐚𝐢𝐝 𝐒𝐄𝐎 𝐭𝐨𝐨𝐥𝐬 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐟𝐫𝐞𝐞 𝐚𝐧𝐝 𝐩𝐚𝐢𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬

𝐛𝐲 𝐌𝐚𝐫𝐭𝐢𝐧 𝐒𝐩𝐥𝐢𝐭𝐭 (𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐓𝐞𝐚𝐦, 𝐒𝐰𝐢𝐭𝐳𝐞𝐫𝐥𝐚𝐧𝐝)

This is a preliminary forecast of the topic; the final presentation title will be announced shortly before the event! Presented by Martin Splitt from the Google Search Relations Team, this session will explore the latest developments in technical SEO, offering insights and best practices directly from Google's experts.

Food will be served in the restaurant at 12:30 PM. Enjoy your meal!

𝐛𝐲 𝐒𝐭𝐞𝐟𝐚𝐧 𝐕𝐨𝐫𝐰𝐞𝐫𝐤 (𝐞𝐱-𝐇𝐞𝐚𝐝 𝐨𝐟 𝐒𝐄𝐎 𝐚𝐭 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮)

The technical foundation in e-commerce SEO remains crucial for generating long-term traffic from search engines that actually converts. While new technologies like AI Overviews (formerly SGE) and Google Product Grids bring new challenges, this presentation shows why it is important to rely on proven SEO principles as a stable foundation to ensure long-term success.

In his talk, Stefan specifically addresses these challenges in e-commerce SEO.

From optimizing crawling and indexing strategies to solutions for common issues such as pagination and filter pages, this presentation provides valuable insights into avoiding pitfalls and staying successful with scalable SEO solutions in the long term.

Even as Google Product Grids gain importance, traditional categories remain highly relevant. Stefan demonstrates practical strategies for leveraging categories to enhance both user experience and SEO performance.

He also shares actionable tips and showcases a variety of examples of successful category page strategies. The focus is on practical, immediately applicable advice. Key Takeaways:

✔ 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐜𝐨𝐦𝐦𝐨𝐧 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐬𝐬𝐮𝐞𝐬 𝐥𝐢𝐤𝐞 𝐜𝐫𝐚𝐰𝐥𝐢𝐧𝐠, 𝐢𝐧𝐝𝐞𝐱𝐢𝐧𝐠, 𝐩𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐟𝐚𝐜𝐞𝐭𝐞𝐝 𝐬𝐞𝐚𝐫𝐜𝐡.

✔ 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐩𝐚𝐠𝐞𝐬 𝐞𝐯𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐫𝐚 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐆𝐫𝐢𝐝𝐬.

✔ 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐟𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐥𝐢𝐧𝐤𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞’𝐬 𝐒𝐄𝐎 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐨𝐧𝐠 𝐫𝐮𝐧.

𝐛𝐲 𝐉𝐮𝐭𝐭𝐚 𝐋𝐞𝐡𝐭𝐢𝐧𝐞𝐧 (𝐂𝐄𝐎 & 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐒𝐄𝐎-𝐚𝐤𝐚𝐭𝐞𝐦𝐢𝐚 𝐨𝐲)

In the era of AI, ethical SEO is no longer optional; it is essential for the survival of both your business and the entire industry. Ethical SEO goes beyond white-hat tactics: it’s about building trust through transparency and integrity—not only in our SEO practices and strategies but also in client interactions and industry-wide behaviors.

Even though we’ve left behind the outdated and shady black-hat techniques of the 2000s, amidst the current AI hype, there’s a real risk that the methods and technologies we use might not be as ethical as we think. This can lead to unsustainable results and a breakdown of trust in client relationships.

In this talk, I’ll delve into what ethical SEO means in 2025—not just in terms of strategies and client relationships but also in shaping better industry practices. Most importantly, I’ll show how to embed ethical principles into SEO strategies to deliver truly lasting results and satisfied clients.

As AI-driven disruption accelerates, ethical SEO isn’t just about survival—it’s the blueprint for thriving in this fast-evolving landscape and emerging as a winner.

You’ll walk away with a clear understanding of:

✔ 𝐖𝐡𝐚𝐭 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐢𝐧 𝟐𝟎𝟐𝟓 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐮𝐧𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐛𝐥𝐚𝐜𝐤-𝐡𝐚𝐭 𝐦𝐞𝐭𝐡𝐨𝐝𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐰𝐨𝐫𝐤.
✔ 𝐓𝐡𝐞 𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐛𝐫𝐢𝐧𝐠𝐬 𝐭𝐨 𝐛𝐨𝐭𝐡 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.
✔ 𝐇𝐨𝐰 𝐭𝐨 𝐞𝐧𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐚𝐫𝐞 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐰𝐡𝐢𝐜𝐡 𝐚𝐫𝐞𝐚𝐬 𝐫𝐞𝐪𝐮𝐢𝐫𝐞 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐢𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲.

𝐛𝐲 𝐁𝐣ö𝐫𝐧 𝐃𝐚𝐫𝐤𝐨 (𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐄𝐎 & 𝐒𝐄𝐎𝐏𝐑𝐄𝐒𝐒𝐎 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐇𝐨𝐬𝐭)

SEO is becoming increasingly complex, and the demands on SEOs are constantly rising. Technology, user experience, content, information architecture, brand building, category management, and much more – all these aspects are crucial to ultimately improving the product for users. As a result, an SEO increasingly transforms into a product manager. Product management follows its own principles and rules. Numerous frameworks help place the user at the center. In this presentation, Björn Darko adapts specific practices from product management to SEO and highlights parallels that help SEOs think more like product managers. The following questions will be addressed:

✔ 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈, 𝐚𝐬 𝐚𝐧 𝐒𝐄𝐎, 𝐩𝐮𝐭 𝐭𝐡𝐞 𝐮𝐬𝐞𝐫 𝐚𝐭 𝐭𝐡𝐞 𝐜𝐞𝐧𝐭𝐞𝐫?
✔ 𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞 𝐯𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐮𝐬𝐞𝐫?
✔ 𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐭𝐡𝐢𝐬 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 𝐦𝐲 𝐮𝐬𝐞𝐫𝐬?

Time to recharge: We will serve coffee, tea, cakes, healthy snacks, and other delicious refreshments.

𝐛𝐲 𝐀𝐧𝐧𝐢𝐤𝐚 𝐇𝐚𝐚𝐭𝐚𝐣𝐚 (𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐒𝐄𝐎 𝐚𝐭 𝐒𝐞𝐞𝐤𝐞𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥, 𝐔𝐊)

In this session, we’ll explore advanced techniques for creating content that not only ranks well but also genuinely engages users within complex industries and topics. We’ll delve into the emotional impact of unhelpful content and how it can damage user trust. Through practical examples and a unique, industry-first Helpful Content Checklist, attendees will learn the following key takeaways:

✔ 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐭𝐫𝐮𝐬𝐭 𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐩𝐢𝐭𝐟𝐚𝐥𝐥𝐬 𝐭𝐡𝐚𝐭 𝐥𝐞𝐚𝐝 𝐭𝐨 𝐮𝐬𝐞𝐫 𝐝𝐢𝐬𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐝𝐢𝐬𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭

✔ 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐛𝐞𝐲𝐨𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬: 𝐋𝐞𝐚𝐫𝐧 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 𝐰𝐢𝐭𝐡𝐢𝐧 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐧𝐢𝐜𝐡𝐞𝐬, 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐞𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐞𝐞𝐭𝐬 𝐮𝐬𝐞𝐫 𝐧𝐞𝐞𝐝𝐬 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞𝐥𝐲

✔ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐒𝐄𝐎 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬: 𝐆𝐚𝐢𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐫𝐞𝐦𝐚𝐢𝐧𝐬 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐮𝐩𝐝𝐚𝐭𝐞𝐬, 𝐞𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐚𝐧𝐤𝐢𝐧𝐠𝐬

𝐛𝐲 𝐍𝐢𝐤𝐨𝐥𝐚𝐣 𝐌𝐨𝐠𝐞𝐧𝐬𝐞𝐧 (𝐕𝐏 & 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐒𝐄𝐎 𝐚𝐭 𝐬𝟑𝟔𝟎 𝐀/𝐒, 𝐃𝐞𝐧𝐦𝐚𝐫𝐤)

If you work in eCommerce, traditional SEO won’t be enough. The SERP has changed for good with the surge of the Free Listings module and it will not change back to blue links. You need to optimize your feed for higher visibility in the Free Listings module and AI Overview (formerly SGE) for future-proofing. In this session, Nikolaj will show you how AI can help optimize all your attributes. Three key takeaways:

✔ 𝐓𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐛𝐥𝐮𝐞 𝐥𝐢𝐧𝐤𝐬 𝐟𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐟𝐞𝐞𝐝 𝐢𝐬 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫

✔ 𝐖𝐡𝐚𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐧𝐝 𝐰𝐡𝐲 (𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐢𝐝𝐝𝐞𝐧 𝐠𝐞𝐦 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬)

✔ 𝐇𝐨𝐰 𝐀𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐟𝐞𝐞𝐝 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞

𝐁𝐲 𝐏𝐡𝐢𝐥𝐢𝐩𝐩 𝐆ö𝐭𝐳𝐚 (𝐒𝐄𝐎-𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 𝐚𝐭 𝐖𝐢𝐧𝐠𝐦𝐞𝐧 𝐎𝐧𝐥𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲)

Brilliant SEO plans often fail, not due to a lack of SEO expertise, but because of something even more critical: the wrong mindset, insufficient budget or resources, and resistance from others who “don’t understand the value of SEO.”

Philipp will share valuable insights he gained from his experience working in a startup, at an agency (for both clients and the internal marketing department), and now as an SEO consultant. He will explain how to overcome these challenges and unlock the keys to SEO success.

In this presentation, he will introduce the most powerful mental models, frameworks, and ideas – both from some of the world's brightest minds and those he has invented or refined himself – to influence the people around us.

The practical takeaways will help you:

- Convince your management team to invest in SEO. Transforming the conversation from “We don’t have money/time for SEO” to “SEO is a critical initiative that generates over a third of our revenue.”
- Persuade stakeholders in a relaunch scenario to not only “consider” SEO requirements but to fully “embrace” them. Shifting from psychological (and almost physical) resistance to emotional satisfaction.

In summary, you will learn:

✔ 𝐇𝐨𝐰 𝐭𝐨 𝐨𝐯𝐞𝐫𝐜𝐨𝐦𝐞 𝐨𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐥𝐢𝐦𝐢𝐭𝐢𝐧𝐠 𝐦𝐢𝐧𝐝𝐬𝐞𝐭𝐬 𝐭𝐡𝐚𝐭 𝐡𝐨𝐥𝐝 𝐛𝐚𝐜𝐤 𝐲𝐨𝐮𝐫 (𝐒𝐄𝐎) 𝐞𝐟𝐟𝐨𝐫𝐭𝐬.

✔ 𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐚𝐟𝐭 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐨 𝐬𝐞𝐜𝐮𝐫𝐞 𝐭𝐡𝐞 𝐛𝐮𝐝𝐠𝐞𝐭 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐭𝐨𝐩 (𝐒𝐄𝐎) 𝐢𝐝𝐞𝐚𝐬.

✔ 𝐇𝐨𝐰 𝐭𝐨 𝐰𝐢𝐧 𝐨𝐭𝐡𝐞𝐫𝐬 𝐨𝐯𝐞𝐫 𝐭𝐨 𝐠𝐞𝐭 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐫𝐞𝐚𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬, 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐒𝐄𝐎 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬.

𝐛𝐲 𝐍𝐢𝐧𝐧𝐚 𝐒𝐭𝐨𝐥𝐚𝐫𝐜𝐳𝐲𝐤 (𝐍𝐨𝐫𝐝𝐢𝐜 𝐒𝐄𝐎 𝐋𝐞𝐚𝐝 𝐚𝐭 𝐍𝐨𝐫𝐝𝐞𝐚, 𝐃𝐞𝐧𝐦𝐚𝐫𝐤)

SEO success isn’t just about how deep your expertise runs or how much experience you’ve gathered over the years. It often hinges on something even more critical: having colleagues and an organization that actively collaborate with you and support your SEO tactics and strategy. This teamwork can significantly influence your ability to achieve—and even exceed—your SEO goals. In this session, Ninna will share:

✔ 𝐇𝐨𝐰 𝐍𝐨𝐫𝐝𝐞𝐚 𝐠𝐫𝐞𝐰 𝐟𝐫𝐨𝐦 𝐚 𝐨𝐧𝐞-𝐰𝐨𝐦𝐚𝐧 𝐒𝐄𝐎 𝐚𝐫𝐦𝐲 𝐭𝐨 𝐚𝐧 𝐢𝐧-𝐡𝐨𝐮𝐬𝐞 𝐒𝐄𝐎 𝐭𝐞𝐚𝐦

✔ 𝐃𝐨’𝐬 𝐚𝐧𝐝 𝐝𝐨𝐧’𝐭𝐬 𝐟𝐫𝐨𝐦 𝐚 𝟏𝟒-𝐲𝐞𝐚𝐫-𝐥𝐨𝐧𝐠 𝐒𝐄𝐎 𝐜𝐚𝐫𝐞𝐞𝐫

✔ 𝐒𝐄𝐎 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐫𝐚𝐰 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐨𝐫 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲

Look forward to the After-Show Networking Event in the Sky Room (Skybar) with free drinks and delicious food, relaxing Berlin DJ music, and a stunning sea view!

𝐛𝐲 𝐃𝐨𝐦𝐢𝐧𝐢𝐤 𝐖𝐨𝐣𝐜𝐢𝐤 – 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐚𝐬𝐚𝐩.

Nothing sparks more conversation than AI in SEO. That’s why we’re kicking off our networking event with a dynamic talk to give you the perfect starting point for discussions throughout the evening.

At 7:40 PM, you’re invited to the Skybar – located right at the venue – for a 20-minute talk titled “AI in SEO from the Perspective of a Deeptech Expert: Salvation or Threat to the Industry?”. Participation is voluntary, and no registration is required, but you won’t want to miss it!

The talk will run alongside drinks and tapas – the event is designed to flow seamlessly, so listen, enjoy, and discuss afterward. From 8:00 PM, the DJ kicks off, and the party begins. Get inspired and bring your own thoughts – this talk is just the starting point for exciting conversations during the networking that follows.

To make sure you're comfortable, the After-Show Networking Event kicks off at 7:00 PM. Grab some tapas and drinks beforehand and soak in the Skybar atmosphere!

Please note: Only Super Early Bird and Early Bird ticket holders have access to the evening event.