SEO is becoming increasingly complex, and the demands on SEOs are constantly rising. Technology, user experience, content, information architecture, brand building, category management, and much more – all these aspects are crucial to ultimately improving the product for users. As a result, an SEO increasingly transforms into a product manager. Product management follows its own principles and rules. Numerous frameworks help place the user at the center. In this presentation, Björn Darko adapts specific practices from product management to SEO and highlights parallels that help SEOs think more like product managers. The following questions will be addressed:

• How can I, as an SEO, put the user at the center?
• How do I create value for the user?
• How do I deliver this value to my users?

Björn is an expert in SEO, product management, and digital marketing. He has successfully transitioned from traditional SEO roles in large e-commerce and publishing companies to a leadership role in product management. He has extensive experience in the B2B sector, having led a professional service unit and served as VP of Product at Searchmetrics, a global SaaS company, for over four years. This role provided him with a deep understanding of customer needs and product development.

Currently, he leads one of the top 10 e-commerce products in Germany, bringing his expertise to the development of successful product strategies and customer-focused solutions. Additionally, he hosts the successful SEOPRESSO podcast, which focuses on SEO and digital marketing and has over 3000 subscribers.

Björn is also a regular speaker at SEO and digital marketing conferences, where he shares his knowledge and insights with other professionals. With a strong track record in SEO and product management, he is dedicated to driving growth and delivering innovative solutions that help businesses succeed in today’s ever-changing digital landscape.