If you work in eCommerce, traditional SEO won’t be enough. The SERP has changed for good with the surge of the Free Listings module and it will not change back to blue links. You need to optimize your feed for higher visibility in the Free Listings module and AI Overview (formerly SGE) for future-proofing. In this session, Nikolaj will show you how AI can help optimize all your attributes. Three key takeaways:

Three Key Takeaways

• The end of blue links for retail and why working with your feed is the answer
• What Product attributes you should optimize and why (including the hidden gem of Product Highlights)
• How AI can help you optimize your feed at scale 

Picture Copyright: impactextend.dk

Hailing from Denmark, Nikolaj brings over 13 years of rich experience in the SEO industry, having honed his skills at renowned agencies like GroupM and s360. His journey has equipped him with a wealth of knowledge, enabling him to work with some of the largest brands and e-commerce giants across the Nordics, making him a formidable force in the field.

s360 is a digital marketing agency that helps brands and retailers grow. The team consists of +300 digital specialists located at 9 offices in 6 countries. With +30 awards, s360 is one of Europe’s most award-winning digital marketing agencies – many of these cases Nikolaj has a very direct impact on.