SEO success isn’t just about how deep your expertise runs or how much experience you’ve gathered over the years. It often hinges on something even more critical: having colleagues and an organization that actively collaborate with you and support your SEO tactics and strategy. This teamwork can significantly influence your ability to achieve—and even exceed—your SEO goals. In this session, Ninna will share:

• How Nordea grew from a one-woman SEO army to an in-house SEO team
• Do’s and don’ts from a 14-year-long SEO career
• SEO success strategies you can draw inspiration from or implement directly

Combining agency and in-house experience, Ninna has worked in the SEO industry for over a decade.

Her journey spans various industries and roles, from leading SEO strategies at top agencies to driving organic growth in-house. Currently, she serves as the Nordic SEO Lead at Nordea, where she started as a one-woman SEO army across the Nordic markets eight years ago. Today, she runs Nordea’s in-house SEO team, which consists of nine skilled SEO specialists.

Ninna is here to share her insights on integrating SEO into company culture, including successful in-house SEO strategies. These strategies cover building stakeholder relationships, securing SEO processes for content optimization, technical web development, and ROI reporting.