Philipp Götza Speaker at the Nordic SEO Summit
Philipp Götza
Profession:
SEO Consultant @ Wingmen Online Marketing / Germany
Speciality:
Expert in SEO consulting & content marketing
Company:
Wingmen Online Marketing GmbH
Experience:
+5 Years
Speaker:
Hidden Star & Newcomer of the Year 2025

Speech by Philipp

[May 22, 2025]
17:50 - 18:20
Theme: The 3 Keys to SEO Success: Mindset, Money and Power
Speech
Philipp Götza
The 3 Keys to SEO Success: Mindset, Money and Power

Brilliant SEO plans often fail, not due to a lack of SEO expertise, but because of something even more critical: the wrong mindset, insufficient budget or resources, and resistance from others who “don’t understand the value of SEO.”

Philipp will share valuable insights he gained from his experience working in a startup, at an agency (for both clients and the internal marketing department), and now as an SEO consultant. He will explain how to overcome these challenges and unlock the keys to SEO success.

In this presentation, he will introduce the most powerful mental models, frameworks, and ideas – both from some of the world’s brightest minds and those he has invented or refined himself – to influence the people around us. The practical takeaways will help you:

– Convince your management team to invest in SEO. Transforming the conversation from “We don’t have money/time for SEO” to “SEO is a critical initiative that generates over a third of our revenue.”
– Persuade stakeholders in a relaunch scenario to not only “consider” SEO requirements but to fully “embrace” them. Shifting from psychological (and almost physical) resistance to emotional satisfaction.

In summary, you will learn:

  • How to overcome outdated and limiting mindsets that hold back your (SEO) efforts.
  • How to craft compelling stories to secure the budget you need for your top (SEO) ideas.
  • How to win others over to get genuine support for real results, such as executing more SEO initiatives.
Speaker
Philipp Götza
Who is this?
Philipp Götza

Philipp Götza, known as Phil G, is an experienced and emerging SEO consultant with over a decade of professional experience. His passion lies in supporting businesses through organic growth to generate more leads, sales, and revenue.

Philipp offers a wide range of services aimed at maximizing his clients’ online visibility. He provides strategic consulting, conducts comprehensive SEO audits to identify digital obstacles, and performs thorough keyword research to find relevant search terms. He is particularly committed to sustainability, reducing website emissions, and improving load speed for optimal user experience. Additionally, he emphasizes accessibility, making websites more accessible and inclusive.

With his extensive experience in online marketing and working in cross-functional teams, Philipp adopts a holistic approach that delivers the best results for his clients. He has worked in both B2B and B2C sectors and brings valuable experience from the start-up landscape. He began his career as a Junior SEO Consultant at Wingmen Online Marketing GmbH. This diverse experience and deep understanding of SEO dynamics make Philipp Götza a sought-after consultant for businesses looking to elevate their online presence and SEO efforts to the next level.

Tickets
[Nordic SEO Summit 25]
Get Early Bird Tickets Now

Get the best-priced tickets and take your SEO knowledge to the next level