For years, Google Webmaster Tools (now Google Search Console) was often seen as the underdog, overshadowed by paid SEO tools. But as Stephan will reveal, Google Search Console offers critical insights that no SEO professional can afford to overlook. From highlighting overlooked features to rethinking the role of paid tools, Stephan shares his hands-on experiences and makes a case for why Google Search Console may be more powerful than we often give it credit for. What you’ll learn:

• How to uncover hidden insights from Google Search Console that most SEO professionals overlook
• Practical tips and strategies to maximise the value of Google Search Console for your SEO efforts
• Why solely relying on paid SEO tools may not be the best approach, and how to find the right balance between free and paid solutions

© Erika Mayer, Online Experts Day

Stephan Czysch, founder of the SEO tools searchanalyzer.io and getindexed.io, has been interested in optimizing the discoverability of information since his youth. After studying information science at the University of Applied Sciences Darmstadt, where he focused on online marketing and SEO, he began his career in the online marketing team of Rocket Internet. There, he supported various projects with on-page and off-page optimization and later built the international SEO team at Wimdu.

In March 2012, Stephan co-founded the online marketing agency Trust Agents with Dominik Wojcik and Benedikt Illner, which quickly grew and received multiple awards. The agency became part of the Dept network in 2017, and Stephan led the online marketing team of Dept in Berlin until the summer of 2020.

In addition to his agency work, Stephan was a lecturer for SEO at the University of Applied Sciences Darmstadt and published several technical books, including “Search Engine Optimization with Google Webmaster Tools,” “Technical SEO,” and “Local SEO Explained.”

Since the summer of 2020, Stephan has been working as a freelance online marketing consultant. He supports selected projects and continues to develop his tools searchanalyzer.io and getindexed.io.